Event Recap: Effective Organizational Communication Requires Tapping In To Corporate Culture

Jeff Levy, President of Janusian Insights, Inc., spoke at IABC’s February lunch meeting about “Understanding Corporate Culture To Achieve Success.” Mr. Levy explained the Competing Values Framework, a widely validated tool which includes a survey to quickly diagnose any organization’s existing culture, and at the same time, their preferred corporate culture.

Levy said, “Effective leadership and organizational communication requires connecting with people, and understanding corporate culture is at the heart of connecting.” Jeff Levy is the founder and president of Janusian Insights, Plainview, N.Y. a management consulting company that creates “extreme clarity” around achieving what hasn’t yet been achieved.

“The Competing Values Framework gives us a language to distinguish and discuss aspects of organizational life that might otherwise go unnoticed. For example, while a hospital may need a rule-bound culture that emphasizes stability, consistency, and steadfastness because human life is at stake, in today’s world, it also needs a way to encourage and instill innovative thinking, flexibility, and the adoption of new, creative approaches,” Mr. Levy explained.

In his presentation, Mr. Levy showed examples of different kinds of corporate cultures from many Long Island organizations, and showed how virtually all of them see a need to implement some kind of change, whether that means more sense of urgency and accountability, more attention to market forces, more systems and consistency, or more teamwork and collaboration.

Mr. Levy emphasized, “Even though organizations may have formal rules and priorities, they all have unwritten rules that govern ‘the way we do things around here.’ Any professional communicator who doesn’t know to ferret out these unwritten rules will risk producing works that lack credibility.”

IABC-LI’s president, Ann Middleman, principal of ADM Marketing & Research, added, “communications professionals serve a critical dual role when it comes to corporate culture and understanding the way things are done. Their first role is serving as the ‘travel’ guide to colleagues across the organization to ensure they understand the roadmap, and then taking on the job of effective communication.”

Janusian Insights Helps Leaders Build High Performance Business Cultures
Janusian Insights helps individuals, teams, and organizations create remarkable clarity around vision and strategy so it becomes inspiring and energizing. Leveraging a widely used and validated diagnostic tool, the “Competing Values Framework,” the firm enables leaders to continuously shape corporate culture in precise alignment with changing marketplace demands. Additionally, a natural side effect of using this framework fosters a continuous-strengthening mindset, giving organizations the ability to engage people to more-easily absorb and counter hardships, as well as to quickly and effectively seize opportunities. For additional information, please visit  www.janusianinsights.com.


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ADM Marketing Helps Companies Become Knowledge-Driven
ADM Marketing & Research helps companies become knowledge-driven rather than assumption-driven through surveys, focus groups, in-depth interviews and published information, for strategic and tactical marketing decisions. For additional information, please visit www.admmarketing.com.


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