Discovery Find: Podcast “New Roles for PR Professionals”

This week’s Discovery Find is a good one for anyone involved in PR. We have identified a valuable Podcast from IABC’s CW Radio titled “New Roles for PR Professionals”.

Here is the description:
“In this episode of CW Radio, Deirdre Breakenridge, CEO of Pure Performance Communications, talks with Executive Editor Natasha Nicholson about the changing PR industry and the new role for PR professionals. Breakenridge discusses the three skills she thinks are most important for today’s PR professionals and offers tips for incorporating these skills into your day-to-day activities without feeling overwhelmed.”

This is an excellent piece for employers, young PR professionals, and seasoned PR professionals alike. Technology has made a huge impact on the PR industry, and this Podcast gives real examples of how these changes are effecting the day-to-day lives of PR professionals.

To access this Podcast, visit and login with your member account credentials.

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