Leila Zogby realized she wanted to be a writer in third grade. “I wrote a little story about a bird and the teacher made a big fuss about it,” she recalls. “I realized then that I could make people happy by doing something that was completely natural for me, and I was hooked,” says Leila, who has headed up Leila Zogby Business Writer, Inc., since 1984.
After experiencing firsthand the power of the press in uncovering the Watergate scandal in the 1970s, Leila channeled her writing energies into journalism, receiving a degree from New York University. This was followed by work as a reporter and editor for The Daily Bond Buyer, as public information officer for New York State’s multi-family mortgage lending agency, and as director of editorial services for the Young Presidents’ Organization.
Today Leila helps corporations and large organizations to develop key messages and then crafts them into clear, concise language for corporate communications, investor relations, employee communications, public relations and marketing. Specialties include thought leadership, branded content and ghostwriting for executives.
IABC has been part of Leila’s professional life for more than 30 years. A member of both the New York and Long Island chapters, Leila was president of IABC/LI in 1997-98 and has served in various capacities on the regional and international level.
“The rewards of membership in a professional organization are many, but I count among the most important the relationships I have developed over the years with many talented colleagues. You just can’t put a price on that,” she says.
And what about her childhood ambition to write her own stories? “I find the business world fascinating,” she says. “When the work of my clients is so interesting, why would I want to write fiction?”