Event Recap: Social Media Management Tools That Make Your Job Easier


Thanks to everyone who came out this week for social media management panel with Kevin S. Ryan and Craig Yaris.

We had a lively discussion of social marketing for business, with a focus on the tools needed to efficiently and effectively manage and track your social marketing efforts –from the development of an editorial calendar to the use of Hootsuite and Bit.ly to execute and monitor results.

Thanks to Craig and Kevin for sharing their knowledge and experience, and for making it entertaining as well as informative. For those who want to connect, we’ll repeat their bios and contact information below.

We also thank them for providing copies of their presentation and handout.

Social Media Management Tools and Analytics
Social Media Action Plan

Kevin S. Ryan is a social marketing consultant focused on the who, what and where of customer engagement. He is the founder of KSRyan Group, a social media consultancy, and a frequent speaker on using social media for business and professional growth. Previously, he was Vice President of Social Media at Barnes & Noble, and an editor at New York Newsday and The New York Times. He can be found on Twitter (@kevinsryan), LinkedIn (linkedin.com/in/kevinsryan), and at www.ksryangroup.com.

Craig Yaris, founder of Social Ribbit, works will small businesses on their social media journey. Craig has presented to organizations such as the National Association of Women, Small Business Development Corp., and SCORE Long Island. He is also a Continuing Education Lecturer at Hofstra University where he teaches courses in Facebook, Twitter, LinkedIn, and GooglePlus. Craig is a founding board member and current President of the Social Media Club of Long Island. He can be reached on Twitter (@CraigEYaris), Facebook (fb.com/SocialRibbit), and on the web at www.SocialRibbit.com.

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