If you own or manage a business or brand, then this week’s Discovery Find is one to pay attention to. The Find is a Podcast from IABC’s CW Radio entitled “Digital Assassination”.
Here is the description:
“In this episode of CW Radio, Richard Torrenzano, CEO of The Torrenzano Group and co-author of Digital Assassination: Protecting Your Reputation, Brand or Business Against Online Attacks, talks with Executive Editor Natasha Nicholson about online reputation attacks, or what he refers to as “digital assassination.” Torrenzano discusses how technology has changed the way companies’ reputations are threatened, and why threats today need to be managed differently than in the past.”
To access this Podcast, visit http://cafe2go.x.iabc.com/2013/04/04/cw-radio-33-digital-assassination-an-interview-with-richard-torrenzano/ and login with your IABC member account credentials.