Discovery Find: Podcast “Linking employee trust to the bottom line”

CEOs and communications professionals connected to CEOs, this week’s Discovery Find is for you! The Find is a Podcast from IABC’s CW Radio entitled “Linking employee trust to the bottom line”.

Here is the description:
“Communication professionals have long understood that truly engaging a company’s employees—earning their trust, enabling their best work and inspiring their loyalty—is not a luxury but a business imperative. Now there is new evidence to show your CEO that building trust and engagement through communication can boost the bottom line.

In this episode of CW Radio, Executive Editor Natasha Nicholson talks with ROI CEO Barbara Fagan-Smith about the findings of the 2013 ROI Communication Benchmark. The findings of the study suggest that an open communication culture, deeper trust and engagement from employees, and more senior leader credibility all indicate higher earnings per share (EPS) relative to companies with lower scores in these areas.”

To access this Podcast, visit and login with your IABC member account credentials.

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