Discovery Find: Web Seminar “Measuring What Matters Most in Owned, Earned & Paid Media”


This week’s Discovery Find is a must-read for communications professionals. The Find is a Web Seminar entitled “Measuring What Matters Most in Owned, Earned & Paid Media”.

Here is the description:

“When communication professionals look to experts in measurement, they generally look no further than Janet Harris, an award-winning media relations specialist who has dedicated her career to research and analysis.

In this webinar, you’ll hear from Janet Harris and Critical Mention’s Dane Wiseman, as they speak on how you, as a communications professional, can accurately measure your owned, earned and paid media campaigns.

You’ll learn how to:

  • Execute on tested media relations strategies, such as blogging, video storytelling, press releases, interviews and more.
  • Establish key performance metrics such as views, influence and engagement
  • Develop digests for your team and reports for stakeholder review
  • Manage expectations for on-going internal and external communication strategies

 

About Janet Harris and Upstream Analysis

Janet Harris is the principal at Upstream Analysis, and has served as media spokesperson for major political and corporate organizations, directed significant communications programs and provided analysis services to political candidates, non-profit organizations and corporations. Her expertise combines academic training in public opinion research and statistical analysis with 22 years of experience in communications, polling and media measurement.

About Dane Wiseman and Critical Mention

Dane Wiseman leads the marketing team at Critical Mention, a division of Critical Media, which develops end-to-end digital video solutions to capture, monetize, distribute and syndicate content online. The company’s three business units – Critical Mention, ClipSyndicate and Syndicaster – provide robust solutions for corporations, publishers and media organizations to leverage video content. Critical Media was founded in 2002 and is headquartered in New York City. For more information please visit http://www.criticalmedia.com.”

To access this Web Seminar, Click Here and login with your IABC member account credentials.

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