Discovery Find: Research Report “Complex to Clear: Managing Clarity in Corporate Communication”


This week’s Discovery Find is a great resource for all corporate communicators alike. The Find is a Research Report entitled “Complex to Clear: Managing Clarity in Corporate Communication”.

Here is the description:

“This report presents the business case for clarity in corporate communication. “Complex to Clear” shows the high costs associated with unclear, complex messages and provides tools that can be used to ensure clear communication in a range of communication channels, from email and slide presentations to reports and social media. The report also discusses clarity problems and solutions through the results of surveys and case studies. The study was conducted by the =mcm institute of the University of St. Gallen in cooperation with AXA Insurance, Swisscom, Grayling and the Global Alliance for Public Relations and Communications Management.”

To access this Research Report, Click Here and login with your IABC member account credentials.

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