Blog Post By Dan Kim
I am a father, husband, dog lover, avid photographer, design freak, foodie, tech geek and the chief concept officer and founder of Red Mango, an all-natural frozen yogurt and smoothie brand. It is with great honor to announce the opportunity I received to be the keynote speaker on June 11, 2014 for the IABC (International Association of Business Communicators) Long Island Chapter Awards luncheon at the Fox Hollow, Woodbury, New York.
Red Mango has a strong presence on the Long Island. It makes perfect sense to be able to give back to the community by addressing this organization. Speaking of giving back, the theme of the IABC Long Island Chapter’s awards luncheon is Corporate Responsibility. The group reached out to me since they have witnessed my dedication when it comes to store openings, my strong interest in getting to know people in the community and my unending interest in coming up with new yogurt flavors to please our customers. It is important to me to be at each and every store opening. It helps put a face behind the brand and gives the franchise owners (some who are even first-time business owners) a confidence level that I am an active participant in the brand’s continued growth. Being present at these store openings gets people excited. Each community has its own special qualities. When I attend each opening I get to immerse myself in the community. Plus, I also am able to connect and engage with Red Mango brand enthusiasts on a personal level. They know that I am approachable and am passionate about making their experience a positive one each and every time they enter a Red Mango location. Customers ask to take photos with me. It is really rewarding that I have been able to create a healthy food experience for yogurt and smoothie lovers.
On the topic of corporate responsibility, I reached out to Samantha Goldsmith, a Red Mango franchisee (SG MANGO LLC) who owns ten Red Mango stores on Long Island to see what she does to give back and this is what she had to say: “We are close partners with a company call ACDS (Association for Children with Down Syndrome.) My stepson Christopher went to elementary school there. They help kids with needs specific to down syndrome and autism and have programs for adults with needs as well. Instead of having “tip jars” in all the stores, we have donation buckets. We write checks monthly to the organization. During grand openings or other special events we sell bracelets and magnets for the school in which 100% of what we receive for them goes directly to the school. My employees feel great that they get to help a cause and often explain to customers the benefits of the program.
Aside from ACDS, each of my locations partners with local schools and charities many times a year. We hold fundraisers and promote their causes. It’s fun to get involved with the community, and give back. We get involved with local PTAs, bake sales and even St. Baldricks.”
I am excited to be a part of the IABC’s upcoming event and hope to see you there.
Do you know a candidate or a business professional who is deserving of an award that celebrates excellence in Corporate Responsibility? Perhaps you would like to nominate yourself? If so, please visit: http://bit.ly/1mr5ONe to download the nomination form to start the process. All submissions are due by March 31, 2014.
There are four awards available this year related to the theme of Corporate Responsibility, which can be demonstrated through consideration of the environment, community activism, or advancement of a community or societal issues other than political issues. Awards will be given for Corporate Responsibility in the four categories below:
• Digital Communications
• Student Communications
• Community Service
You can also visit iabc-li.com for more details about this event.
Fun facts about me: I worked as a wedding photographer and I didn’t even have prior food experience, except as a food lover. I was born in 1976 when Apple was founded and I graduated college when Google was incorporated in 1998. If you want to learn more about the Red Mango brand, visit: redmangousa.com. If you want to connect with me, visit my Facebook page at facebook.com/dankimredmango or follow me on twitter at dankimredmango.
Looking forward to hearing from you,