Member Spotlight: Ellen Williams, B2B R&D, Inc.


jan 2016Ellen Williams (formerly Ellen DePasquale) has dreamt about fame since her first ballet class in third grade (the actual year is unimportant). From that day, through high school, she got on stage as much as possible including playing saxophone in the band, singing in the chorus, acting in the drama club, delivering speeches while running for student government, and finally as a soloist at the State Ballet of Rhode Island.

Upon graduating, she moved from Massachusetts to New York City, and moved the dream to Broadway. Her dancing career made it as far as Lafayette Street where she co-produced a jazz dance group for 2 years, with several performances in the Village.

Ironically, her arrival on Broadway launched her business career. While she was the Administrative Assistant to the Vice President of Broadway Video (the producers of Saturday Night Live), located at 1619 Broadway, she was given a computer and asked to “learn it.” She did.

Several years later she was a self-employed bookkeeper and dazzling accountants with her knowledge of Peachtree and Quicken. Within 2 years of starting that business, she was writing accounting software reviews for technology and business magazines including PC Magazine, PC World, Accounting Today, Crain’s New York Business, Working Woman, Self-Employed Professional, Inc. Technology, and Small Business Computing. Her freelance writing career lead to public speaking opportunities with her earliest presentations sponsored by Inc. and Microsoft.

In 2000 she had changed her focus from accounting and business software to high-tech toys as the Executive Editor of Technocopia.com and TheHomeAutomationTimes.com – two “webzines” for the home automation industry and enthusiast. Specializing in toys, Ellen spoke twice at the Annual International Toy Fair and was added as a member of their Honorary Board the third year, which also marked the last year of her participation at the event as it coincided with the burst of the “Internet bubble.” Without the opportunity for funding, the “webzines” had to shut down and Ellen went back to her roots in the business tech world – accounting software. She was consulting, reviewing, and training when she was invited to speak at the annual Sage Software Summit, three years in a row. In 2006 she added CRM to her toolbox, substantially increasing her clientele.

While speaking at an event in NYC in 2009, she was approached by Alec Stern, one of the founders of Constant Contact, who introduced her to their local representative and their reseller program. Two years later, Constant Contact recruited Ellen to be the Regional Development Director in NY and CT. She spent four years conducting educational seminars, speaking on panels, and building local relationships with business organizations and other Constant Contact resellers. When she left in 2015, she was managing a team of 14 independent business owners who were conducting Constant Contact seminars along with her, and they had educated over 20,000 attendees!

Now, CEO and Co-Founder of B2B R&D, Inc. Ellen is taking her career to the next level. Her new business is all about digital marketing research and education for professional marketers, and delivers high-quality content through their writing and public speaking. You can also find her online in the usual places! (Twitter, LinkedIn, Facebook, Instagram, and yes, even Google+)

Ellen’s quest for fame continues…

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