Posts By: Julie Altebrando

Event Recap: Emerging Trends in Modern Marketing

The day after America chose a new president, some of the region’s most accomplished marketing and social media professionals met to discuss the future. While this particularly synchronous event examined the future of marketing, it also served as a reminder of how quickly things can change and how we must be aware of—and prepare for—these changes…. Read more »

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Event Recap: Video Marketing Strategies & Metrics

The World Beyond the View is full of interactivity, engagement and metrics that do more than track clicks. Here are three simple ideas to get you thinking about what is truly important to make your videos work for your goals. 1. A View is Not a View Since different platforms have different definitions of a… Read more »

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Event Recap: Email Marketing Automation

Leverage Your Email Marketing! On March 16, 2016 Amir Chitayat from OpenMoves Inc., an email marketing and search marketing technology firm on Long Island, spoke to members and guests of the Long Island International Association of Business Communicators. The topic: the emergence of email marketing automation as a crucial tool in growing your business. Among… Read more »

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Event Recap: What Does Your Voice Say About You?

SOUND LIKE A LEADER TO SUCCEED By Marla Seiden Did you know that 38% of how your message is communicated is through your voice? If you want to display executive presence and succeed in business, you need to harness the power of your voice to show that you’re a strong leader. Your vocal quality also… Read more »

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