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Event Recap: Emerging Trends in Modern Marketing

emerging trends in marketingThe day after America chose a new president, some of the region’s most accomplished marketing and social media professionals met to discuss the future. While this particularly synchronous event examined the future of marketing, it also served as a reminder of how quickly things can change and how we must be aware of—and prepare for—these changes.

The Social Media Association (SMA), Public Relations Professionals of Long Island (PRPLI), Long Island Visual Professionals (LIVP), International Association of Business Communicators, Long Island Chapter (IABC-LI) and Direct Marketing Association of Long Island (DMALI) convened for a panel discussion followed by a keynote presentation from media guru Ramon Ray.  “Techniques and Technologies: Emerging Trends in Modern Marketing,” examined the upcoming challenges the businesses will face and how we can take these challenges and make them work to our benefit.

After breakfast and mingling, panelists Betty Ana Giossi, Debbi Honorof, Paul Lipsky, Domenick Graziani, and Andy Jacobs, led by moderator Beth Granger, discussed changing technologies, including some futuristic ideas once thought as crazy in sci-fi novels and movies. The panelists discussed virtual reality concepts, showing just how much our world is changing. To best market your company in this fast-paced and dynamic climate, it is vital to be ahead of the marketing curve because as the panelists discussed, once everyone’s doing it, it’s too late. At that point, people are already looking to take current technology to the next level.

After the panel discussion, Ramon Ray, featured speaker and Small Business Evangelist, gave an energetic, informative, and entertaining presentation. Ray has been on television and radio, called to testify before Congress, quoted in many prominent print media outlets, and has worked on projects for the White House. The journalist, writer, media pundit, producer, and publisher of Smart Hustle Magazine spoke largely about the importance of self-branding for small business growth.

fivetowns_2There’s no question that Ray has successfully promoted his name and brand as an expert in small business recognition. While starting and selling several businesses, Ray utilizes the very emerging technology trends of which he spoke. In building his brand and his businesses, Ray has used social media to convey his message. With more than 24,000 followers on Twitter, he has successfully communicated his persona to his audience

The energizing speaker engaged the crowd throughout the presentation, interacting with the audience and gathering input on his topics. Ray discussed how quickly attention is gained and lost among consumers and how important it is to keep your listeners interested. New technologies can do just that. Innovative gadgets and marketing campaigns that go against the status quo stand out as original and capture a new audience for a longer period.

Not only America, but the entire world is rapidly changing every day—the results of this election prove that. Being able to stay abreast of those changes is half the battle, and we as marketers and business owners must be ahead of the game.

 

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Meet the Winners of our 2016 Achievement Awards

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Our sincerest appreciation goes out to this year’s winners for the inspiration they have instilled in us all.

What an honor to have such a talented group of winners. Allow us to introduce them to you!

Andrea Jones

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A communications professional with experience in both marketing and journalism, Andrea Jones recently assumed the role of Marketing Manager at Rivkin Radler LLP, a 165-attorney law firm headquartered on Long Island, with offices in New York City and New Jersey. In this role, she provides support to firm’s marketing and communications related initiatives.

Ms. Jones is also the founder of On Target Marketing, which provides marketing communications planning, strategic counsel and execution for B2B companies.

Previously, Ms. Jones served as Editor of Long Island Business News, where she led an award-winning team of journalists covering one of the most diverse business beats in the nation. Under her leadership, LIBN received 18 awards in the New York Press Association’s Better Newspaper Contest in 2011, and 2012, Ms. Jones personally received two.

Prior to LIBN, Ms. Jones was an editor at CMP Media and for 10 years ran a profitable marketing communications firm. She also managed a group of technology accounts for a notable Manhattan advertising agency, experiences that she brings to bear in helping On Target Marketing’s clients grow their revenue and market share.

In 2012 Ms. Jones received LISTnet’s Diamond Award for her support of the region’s tech sector. In 2011 she was honored as the Community Leader by the Long Island Women’s Agenda and was named a Businesswoman of Excellence by NAWBO Long Island.
Ms. Jones holds an MBA in Marketing from the Anderson Graduate School of Management at UCLA. She earned a BA in English, phi beta kappa, magna cum laude, also from UCLA.

Ms. Jones is a board member and gala committee co-chair of Public Relations Professionals of Long Island and is a mentor with the Moxxie Mentoring Foundation.

Francis A. Rizzo III

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Francis A. Rizzo III was named Assistant Vice President for Creative Services at Hofstra University in 2015. Mr. Rizzo oversees creative outreach efforts for Hofstra, including print and electronic creative design and production, photo and video production, and print and mailing operations.

During Mr. Rizzo’s time at Hofstra, he has taken a lead role in several major production efforts, including two United States presidential debates; the creation of Pride Productions, the University’s award-winning in-house live video production unit; and the development of new brand materials, advertising campaigns and internal processes. He has also taught journalism in Hofstra’s The Lawrence Herbert School of Communication, helping to develop a course in sports reporting.

Previously, Mr. Rizzo held positions with Bertelsmann, the New York Islanders, UBM and News Digital Media. A lifelong resident of Long Island, he holds a bachelor’s degree in journalism and an MFA in Creative Writing from Hofstra.

Melissa Conlon

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Melissa is a recent graduate with a Bachelor of Arts in Communication from Marist College in Poughkeepsie, NY. With a concentration in Advertising and a dual major in Fine Art, Melissa aspires to be the ultimate Creative. Ever since winning a slogan contest for her parochial school in 2003–which they still market with, today– she discovered her love for art, design, advertising, and packaging.

While attending Marist, she explored various mediums and coursework that ranged from drawing, painting, graphic design, aesthetics, copywriting, broadcast, marketing, printmaking, and bookmaking. Using her learned skills and coursework from the classroom, she has worked as a Content Marketing Assistant in the Marist College Enrollment Marketing Department, been a right-hand gallery assistant, and served as Editor-in-Chief of The Circle, Marist’s student-run newspaper. During her junior year, she spent her spring semester studying in the birthplace of the Renaissance, Florence, Italy. While immersing herself in the Italian culture and language, she discovered greater love for fine art and plenty of sources of inspiration. Melissa shared her adventures, trials, and inspiration through her travel blog, “Florence and Flourish” (www.florenceandflourish.wordpress.com). Outside of school and work, you can find Melissa over-pinning DIY projects on Pinterest, hiking and exploring Long Island and the Hudson Valley, and putting her Pairing Food & Wine certification to good use.

If you were to ask Melissa what her brand’s tagline is she would say, “I aspire because I’ve been inspired.” She is a passionate, right-brained thinker with a desire to solve problems with words, shapes, and colors. She is hoping to do this as a junior creative at an advertising or marketing agency, soon.

Jeanine Boubli

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Jeanine Boubli is a mixed media artist whose work includes photography, design, and poetry. Jeanine specializes in helping individuals, organizations and corporate entities articulate and share their message through visual media and creative copy.

Inspired by “oh so many things” she might say, especially nature and the animals who offer so much wisdom, authenticity and grace just being who they are.

Life brings us all many gifts, and with these comes a deeper appreciation for what really matters. It’s the simple things, the moments shared and following and living ones heart.

Community is extremely important to Jeanine. She is a member of the Long Island Visual Professionals, The International Women’s Writing Guild, and Co-Manager of the Long Island Adobe User Group all of which encourage sharing, learning and growing.

Jeanine has been a volunteer at the Lewis Oliver Farm in Northport, NY for over 2.5 years. “Just being with the animals in their environment has been an amazing experience, I love every animal resident and often think of the farm kids during my day.” Fresh food and water, clean bedding and friendships are just as important to the animals as they are to humans. In addition to being one of the animal care takers she has contributed her artistic skill in creating annual appeal letters, volunteer flyers and annual barn dance promotional videos that focus on sharing some of the farm family residents’ personalities.

Connection and unique expression are key themes in Jeanine’s creative work with clients as well as with her personal projects. She is currently working on expanding a line of photography note cards with stories and messages from her farm animal family, fine art prints and is available for freelance photography and design projects.

www.jeanineboubli.com
https://www.youtube.com/watch?v=3IL5D_zFz2I
jeanineboubli@gmail.com
917-991-9340

Joi Tamber-Brooks

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Joi Tamber-Brooks is a marketing veteran with roots in digital media since Y2K.

Joi has generously volunteered her considerable communications skills over the past two years, sending out more than 70 email campaigns for the chapter’s monthly meetings.  With an 11% click-through rate, Joi’s emails surpassed the industry standard of 8%. This award recognizes the significant contribution Joi has made to IABC-LI.

Joi’s professional career begin in 1977. With a cum laude degree in the Classics from SUNY Buffalo, she had aspirations of becoming an Indiana Jones. Taking her degree back to her hometown high school, she taught Latin to students at the alternative New School in Westbury on a part-time basis. Motivated to work in NYC, Joi later became a full-time aid to the Vice President of a leading Japanese import-export company, C. Itoh & Company in 1979.

In 1983, Joi took a leap of faith and accepted a challenging opportunity with a conservative, financial holding company, CIT Group, owned by RCA. It was the 80’s, and mergers, acquisitions and hostile takeovers were rolling over corporate America. Being notified that her job would be relocated as a result of a merger, she reached out to the larger RCA family and received a golden opportunity to work at 30 Rock for NBC.

NBC would introduce Joi to Wang Word Processing, IBM mainframe systems, Mac computers, and the first DOS machines. She discovered that her ability to translate Greek and Latin into English also rendered her computer savy. Joi’s career took a serendipitous path.

Joi humorously recalls a watercooler conversation that ended with a colleague noting, “This Internet thing… it’s just a fad.” She, however, recognized the stormhead and went back to school for computer programming applications, graduating with honors. Urged by classmates and colleagues, in 2000, Joi began moonlighting as a webmaster and digital consultant.

Over the years, Joi’s professional affiliations provided her assignments as a senior technical editor, marketing manager, special project manager, campaign manager, and support specialist with such firms as NBC, Natural Organics, New Balance Apparel, DistriPak USA, Baywood Publishing, and United Advertising Publications.

Today, Joi continues to provide her services as a marketing consultant and non-profit volunteer. Her passion for SaaS software and marketing is matched only by her drive to stay in step within an industry in renaissance.

Come join us at the June 15 award luncheon to cheer on the honorees.

Follow this link for more information or to register.
http://iabc-li.com/events/06-15-2016/

 

WE GREATLY APPRECIATE THE GENEROUS SUPPORT OF OUR SPONSORS.

Please visit their websites below to learn more about their important work.

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Meet the Judges of our 2016 Awards Program

Our sincerest appreciation goes out to this year’s panel of judges. We’re very grateful to have such a wide range of marketing professionals apply their knowledge and expertise in selecting the winners. We thank each and every one of them for their time spent for our benefit.

Judges:

Co-Chairs

What an honor to have such a talented and generous group of judges. Allow us to introduce them to you!

Jessica McAleer Decatur

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As the vice president for marketing and communications at St. Joseph’s College, Jessica McAleer Decatur’s primary role is to establish and maintain a consistent institutional brand while enhancing the College’s overall reputation and visibility on the local, regional and national levels. Responsible for the oversight and coordination of all efforts and initiatives related to the College’s marketing and branding, she manages all internal and external communications, print and digital publications, advertising, media relations, social media, community relations, public, government and legislative affairs and the College website. Bringing nearly 20 years of experience to her position as an industry leader, Jessica also serves on the board of directors for the Rose Brucia Educational Foundation, a national not-for-profit organization that teaches the importance of stranger safety awareness. For more information, visit www.sjcny.edu.

Kevin Simms

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Kevin Simms has more than two decades of marketing, communications and design experience. He is currently Director of Marketing for Comview Corporation, a Huntington based fixed and mobile telecom expense management provider. Prior to Comview, Kevin held senior marketing positions concentrating on digital marketing, content development, corporate communications and PR at Enghouse Interactive, CosmoCom, Adecco and Olsten Corporation as well as serving other companies on a consulting basis. He is also a board member of DMALI (Direct Marketing Association of Long Island) and holds a BA in Studio Art from Stony Brook University.

Paul Lipsky

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Paul Lipsky is the founder of MindYolk Creative Studio and brings with him more than 25 years of professional experience in the field of visual communications. After earning a Master of Fine Arts degree at the School of Visual Arts, he began working for several prestigious video postproduction companies in Washington, D.C., and in New York City. He has successfully provided creative direction and advanced animation expertise to such clients as the National Institutes of Health, HBO, Grey Advertising, MSG Network, CBS Sports, and to TV programs such as The McLaughlin Group, America’s Most Wanted, and Inside the NFL. This expertise has won him such industry awards as the National Telly Award, the Medical Illustrators’ Award and the BDA Broadcast Designer Award. In addition to his professional career Paul has taught in higher education for over 15 years at NYU, St John University and currently teaches at Hofstra University. He has been invited to lecturer internationally in Taiwan, China, London, Jamaica, and South Africa. www.mindyolk.com

Marc Goldsmith

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Marc Goldsmith is the head of marketing and sales at Timely Signs Inc. He strives to always help others find creative solutions to their business challenges. Marc is on the cutting edge of technology with offering virtual reality products & the latest smartphone accessories. He’s a naturally born businessman and entrepreneur owning several businesses as an adolescent and continues to build upon all the lessons learned throughout his life. He is a self-starter and an outside the box thinker in his approach to tackling life’s challenges and is happy to share his unconventional routes of his successes. Marc is a voracious networker and loves building relationships with one on ones and making connections within his vast network. Personally Marc keeps an active lifestyle with volleyball, yoga and tai chi. He is a lifelong learner and enjoys seminars and listening to audiobooks.

Chris Palermo

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Chris Palermo has extensive experience in internal/employee communications with multiple Long Island- and New York-based companies. He received the “Achievement in Communications” Award from IABC-LI, specifically for his innovative work in internal communications, which included launching internal social media channels, improving employee engagement and creating a “best-place-to-work” culture at these organizations. In his previous roles, he has doubled employee morale and engagement and reduced internal emails by as much as 80 percent, working as a trusted mentor and advisor to executives and Human Resources and Organizational Development departments. Chris is also an active member of Toastmasters International, where he serves as the Vice-President of Public Relations for his local chapter. He has received his Competent Communicator and Competent Leadership designations and has won several speech and evaluation contests in his short time with the organization.

 

Come join us at the June 15 award luncheon to cheer on the honorees.

Follow this link for more information or to register.
http://iabc-li.com/events/06-15-2016/

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Event Recap: Video Marketing Strategies & Metrics

The World Beyond the View is full of interactivity, engagement and metrics that do more than track clicks.

Here are three simple ideas to get you thinking about what is truly important to make your videos work for your goals.

1. A View is Not a View

Since different platforms have different definitions of a view, it is a reasonable question to ask:  What is a view anymore?

For example, on Facebook, videos begin to count as a view if they play for at least three seconds. However, videos autoplay on mute so they may not necessarily be watched and yet still be counted as a view. There is a also a separate counter for views lasting at least 10 seconds.

Instagram is owned by Facebook, so the three second rule is in effect to count as a view three seconds for Twitter as well, however, the entire video must be inside the browser window for the view to count.

For Vine, the focus is to insure that the entire six second video is watched.

Many video ad platforms, including Google AdWords, require a video to be viewed for at least 30 seconds for it to count. That way you know your video was seen for at least 30 seconds to justify the cost of the click.

As for YouTube, well that is a bit of an enigma. YouTube intentionally keeps private the algorithm it uses to determine a view. We know it is somewhere in between one and 30 seconds but the exact amount of time can vary based upon a number of factors (i.e. whether the view is an embed or not, where it is embedded, how quickly views are coming in, etc). YouTube even has a system in place to verify views as authentic and not simply “bot” generated.

What is most important is that there isn’t a simple and consistent way of looking at the definition of a view. The key takeaway here is regardless of which platform you are using, it is most important to think about what else can you combine with the “view” to generate some tangible information about the success of your video.

2. Heat Mapping

Heat mapping is not a metric, but it’s a way to look at how a video is viewed in one aggregated manner. In other words, it’s a great way to observe viewing patterns, which can tell you an abundance about your audience. And by doing this, you can learn generally what is–or is not–working with your video campaign. Many platforms even show a separate layer of the heat map to show if the same user watched a video more than once.

If you see a spike in a heat map, what does it mean? Typically, it means there’s a pattern of rewinding the video and replaying that segment. Again, a great way to learn more about what your audience finds important.

3. 360/VR is the Future

360 Video is video that allows you to explore 360 degrees of the image. These videos can be viewed on a number of different platforms, devices and even browsers. In combination with Google Cardboard or a headset like Oculus Rift, the result can be a truly immersed Virtual Reality experience but it does not have to be VR in order to be effective.

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Both Facebook and YouTube have 360 Video functionality and both are currently supported on Firefox and Google Chrome. If you want to use another browser (i.e. Safari), functionality may be limited. Speaking of YouTube, it is doubling down on the technology. Check out this recent announcement about how YouTube now includes Spatial Audio which would allow the viewer/listener to know the direction of where the sound was coming from.

The beauty of 360 Video is the level of engagement you get from just one piece of content. You are encouraging people to explore at their own pace, what they find important and when they have the time to do it. And many of the interactions can be tracked.

Check out the videos Tourism Australia posted. They got hundreds of thousands of views on these videos. See the engagement for yourself.


To get more articles about the future of video please join our newsletter.

If you have any questions about some of the topics I raised please feel free to reach out to me directly. Or check out a recent article we posted about interactive video.

Looking forward to interacting with you in the future.

About Glenn Zimmerman

Glenn_TedTalkGlenn has what is best described as “Superhero Syndrome.” His affliction began as a child and has progressed with age. He developed an intense interest in extreme skiing and other extreme sports before they were a thing…because every superhero should try flying at least once. While at Boston University, it was his desire to save the day that brought him to post-Soviet Russia where he explored the emerging homeless population.

His Syndrome brought him to journalism school at Syracuse University to get his Master of Science in Mass Communications. He later became an award-winning reporter with the number one station in Detroit (WXYZ-TV) and with NBC’s flagship station in New York (WNBC-TV).

And, it was the reason he formed the video agency Mad Bear Productions.

With Mad Bear, Glenn harnesses the power of story to help business, non-profits and events engage with their target audience. Video is his tool and he wields it mightily.

Glenn is a sought after speaker on video engagement and mass media. It is all part of his quest to help save the day, one story at a time.

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Event Recap: Email Marketing Automation

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Leverage Your Email Marketing!

On March 16, 2016 Amir Chitayat from OpenMoves Inc., an email marketing and search marketing technology firm on Long Island, spoke to members and guests of the Long Island International Association of Business Communicators. The topic: the emergence of email marketing automation as a crucial tool in growing your business.

Among the more salient points covered were:

Grow your lists. List churn is a natural evolutionary process and your list will shrink continuously as people move jobs and lose interest in your brand for whatever reason. So be diligent in using multiple channels to continuously grow your list. Consider pop-up signup forms to gain new subscribers.

Design for Mobile. Do you know that reading email remains the #1 activity on smartphones? Given the continuous increase in mobile readership it’s imperative that your readers will have a great experience reading your newsletter on their smartphones without the need to continuously pinch in all directions as this reflects poorly on your brand and email results. Make a small effort and convert your old email templates to a mobile-friendly responsive design and you’ll see your engagement and conversions increase!

Automation While You Sleep. Yes, you’ll need to spend a bit of time thinking it through but automated email campaigns will generate opens, site visits, leads, and sales while you sleep!  Your time is better spent creating a few automated drip marketing campaigns such as welcome campaigns, lead nurturing campaigns, or cart abandonment, then scheduling your next email broadcast. So raise the bar! Plan 1-2 new automation projects and either do it yourself or ask your email provider to create them for you.

Don’t Batch and Blast. Today’s technology enables easy segmentation of recipients based on demographics and status (location, client vs prospect), and behavior (opens, clicks, visits, purchase history, etc.). Then you can deliver targeted messaging within the same campaign using dynamic content and automation. Make one of your goals to move from a single newsletter to segmented and personalized campaigns.

Don’t Get Stuck on Campaign Percentages. Yes, open rates and click-through rates are important and easy to understand but don’t get stuck on these campaign-level statistics. These KPIs can be misleading when looking at the individual campaign and not at the subscriber behavior over time. For example, is it better to send a monthly email with a 20% open rate (10,000 people) or a weekly email with a 10% open rate (20,000 people)? The bottom line that counts is what kind of final numerical results we get for our efforts. We want to see more people open our emails, click to our web site, and engage on our site by buying or downloading a white paper.

Click here to view the full presentation.

If you need help with your email marketing feel free to take our powerful platform for a free 30 day test drive or ask OpenMoves to audit your current campaigns.

-Amir Chitayat, OpenMoves.

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Member Spotlight: Ellen Williams, B2B R&D, Inc.

jan 2016Ellen Williams (formerly Ellen DePasquale) has dreamt about fame since her first ballet class in third grade (the actual year is unimportant). From that day, through high school, she got on stage as much as possible including playing saxophone in the band, singing in the chorus, acting in the drama club, delivering speeches while running for student government, and finally as a soloist at the State Ballet of Rhode Island.

Upon graduating, she moved from Massachusetts to New York City, and moved the dream to Broadway. Her dancing career made it as far as Lafayette Street where she co-produced a jazz dance group for 2 years, with several performances in the Village.

Ironically, her arrival on Broadway launched her business career. While she was the Administrative Assistant to the Vice President of Broadway Video (the producers of Saturday Night Live), located at 1619 Broadway, she was given a computer and asked to “learn it.” She did.

Several years later she was a self-employed bookkeeper and dazzling accountants with her knowledge of Peachtree and Quicken. Within 2 years of starting that business, she was writing accounting software reviews for technology and business magazines including PC Magazine, PC World, Accounting Today, Crain’s New York Business, Working Woman, Self-Employed Professional, Inc. Technology, and Small Business Computing. Her freelance writing career lead to public speaking opportunities with her earliest presentations sponsored by Inc. and Microsoft.

In 2000 she had changed her focus from accounting and business software to high-tech toys as the Executive Editor of Technocopia.com and TheHomeAutomationTimes.com – two “webzines” for the home automation industry and enthusiast. Specializing in toys, Ellen spoke twice at the Annual International Toy Fair and was added as a member of their Honorary Board the third year, which also marked the last year of her participation at the event as it coincided with the burst of the “Internet bubble.” Without the opportunity for funding, the “webzines” had to shut down and Ellen went back to her roots in the business tech world – accounting software. She was consulting, reviewing, and training when she was invited to speak at the annual Sage Software Summit, three years in a row. In 2006 she added CRM to her toolbox, substantially increasing her clientele.

While speaking at an event in NYC in 2009, she was approached by Alec Stern, one of the founders of Constant Contact, who introduced her to their local representative and their reseller program. Two years later, Constant Contact recruited Ellen to be the Regional Development Director in NY and CT. She spent four years conducting educational seminars, speaking on panels, and building local relationships with business organizations and other Constant Contact resellers. When she left in 2015, she was managing a team of 14 independent business owners who were conducting Constant Contact seminars along with her, and they had educated over 20,000 attendees!

Now, CEO and Co-Founder of B2B R&D, Inc. Ellen is taking her career to the next level. Her new business is all about digital marketing research and education for professional marketers, and delivers high-quality content through their writing and public speaking. You can also find her online in the usual places! (Twitter, LinkedIn, Facebook, Instagram, and yes, even Google+)

Ellen’s quest for fame continues…

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Event Recap: What Does Your Voice Say About You?

IMG_0311-1SOUND LIKE A LEADER TO SUCCEED

By Marla Seiden

Did you know that 38% of how your message is communicated is through your voice?

If you want to display executive presence and succeed in business, you need to harness the power of your voice to show that you’re a strong leader.

Your vocal quality also reveals a lot about yourself. This can include confidence, knowledge, intelligence, trustworthiness, warmth, professionalism and more. Based on your voice, you can engage or disengage the listener.

The good news is you can change the sound of your voice. It takes awareness, knowledge of the right techniques and practice. Think about whether you sound monotone, speak too soft or too loud, too slow or too fast, squeaky, nasal, or go up in pitch at the end of a sentence even when you’re not asking a question.

For example, are you varying the pitch (low and high), pace, volume and tone (emotion)? A simple thing like how you say your name makes a difference. For example, your voice should go up slightly in pitch after you say your first name and then lower the pitch, but not the volume, when you say your last name so the first and last names are clearly separated. Be sure to pause very briefly after saying your first name.

To practice vocal variety, read aloud and tape yourself. Children’s stories are excellent to use as well as poems, articles and your own presentation.

Most important, when presenting to one person or to a group, it’s critical to use diaphragmatic breathing, aka belly breathing, so you have enough air to speak with power and energy. After inhaling, be sure to exhale slowly while you speak. Combine the head and chest voice when speaking. It may sound easy, but it can be challenging to learn the technique.

People may forget what you say, but will remember how you made them feel through the palette and musical quality of your voice. If the person or group you’re speaking to feels positively toward you, it can lead to winning trust and business.

To receive my “Top 10 Tips for an Engaging Voice” and/or a complimentary consultation to help you present more effectively, contact me at: 516-437-6199 or email at seicom@optonline.net.

Marla Seiden

President

Seiden Communications Inc. (speaking skills training and coaching)

New Hyde Park, NY

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Event Recap: Paint. Sip. Enjoy!

Paint, Sip & ENJOYment Had By All
August 5th IABC-LI Paint Night with Jan Guarino
By Laney Liner

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On August 5, 2015, the Long Island International Association of Business Communicators hosted a paint night at Chris & Tony’s Restaurant in Syosset, NY.  The purpose of the evening was to share a different form of communication with our members and guests – visual communication through watercolor painting.

Jan Guarino, Owner of Guarino Graphics and Art League Long Island Watercolor Instructor, demonstrated various techniques needed to create a realistic watercolor painting.  She opened the class by teaching us about a wash ­– applying water to paper before applying color.  The subject matter for the evening included Chinese lantern flowers with leaves in a vase.  We used French paper and Italian watercolor paints.

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When writing a story, there is a beginning, middle and an end.  The same applies with painting ­– an idea needs to be formed and rendered (the beginning), then refined (the middle) and the final touches are added for completion (the end).  In the three hours Jan spent with our group, she shared a variety of techniques that helped each person start and complete their own painting.

As with anything in life, it is important to communicate effectively to get one’s point across.  In our class with Jan, she explained how to create the Chinese lantern flowers in several steps.  This helped all levels of painters in the class including our very own President, Jerry Allocca, who looked like a pro despite this being his first painting ever.

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At one point in the evening, Jan encouraged us to walk around the room to view each other’s work.  This was a powerful part of the night as we were able to see how similar, yet how different each painting was – essentially different approaches using the same tools and techniques.  One can equate this to the different voices people have when using the written word.

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The evening also allowed for all attendees to get to know each other better.  I learned that one of our members, Debra Scala-Giokas, Marketing Director at Certilman Balin Adler & Hyman, LLP, enjoys watercolor painting very much and previously took several classes to sharpen her skills.

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There were many smiles during and at the end of the evening as everyone left with something to frame.

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See the links below for more information and classes taught by Jan Guarino, including an experience set in Tuscany, Italy for Summer 2016:

Jan’s Gallery: guarinographics.com/watercolors

Jan on Pinterest: pinterest.com/janguarino

Classes taught by Jan at the Art League of Long Island:
http://Artleagueliregistration.org/catalog/watercolor

Tuscany, Italy Watercolor Experience Summer 2016:
http://tuscanworkshop.com

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Event Recap: 2015 Achievement Awards

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On June 10, nearly 100 professionals celebrated and congratulated the recipients of the 2015 IABC-LI Achievement Awards, at Jewel Restaurant, in Melville.

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With renowned speaker, Seth Rogin, Chief Revenue Officer at Mashable.com, delivering the Keynote Address, the stage was set for an enjoyable day of festivities and learning.

Seth spoke about the changing landscape of information and provided fantastic insights into Mashable’s processes to not only deliver engaging content, but – more importantly – to predict which content would become trending. This has ensured Mashable’s position as a reliable and timely source for more than 40 million unique visitors each month.

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The real focal point of the day was the recognition of the five award-winning individuals and their work on branding and re-branding efforts:

  • Achievement in Communications: Saskia Monteiro Thomson, director of marketing and communications, YMCA of Long Island, Inc.
  • Achievement in Digital Communications: Meghan O’Neill, digital marketing manager, YMCA of Long Island, Inc.
  • Student Achievement in Communications: Dylan Gafarian, St. Joseph’s College, Patchogue Campus
  • Achievement in Community Service: Joanne Williams, director of forensic accounting, Nussbaum Yates Berg Klein & Wolpow, LLP
  • Communicator of the Year, awarded to an IABC member for outstanding service to the Association, was Jerry Allocca, current IABC-LI president and founder of CORE Interactive
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A variety of prizes were raffled to attendees, each more impressive than the last.

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And, as IABC-LI president, Jerry Allocca noted, the sponsors of the event were incredibly generous. “They make this organization run,” he said. “We appreciate each and every one of our sponsors – not only for this event, but for all our programs, throughout the year.”

Please visit our sponsors’ websites below to learn more about their important work.

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Meet the Winners of our 2015 Achievement Awards

Our sincerest appreciation goes out to this year’s winners for the inspiration they have instilled in us all.

What an honor to have such a talented group of winners. Allow us to introduce them to you!

Saskia Monteiro Thomson

While Thomson only officially joined the YMCA in April of 2013, she had served as a communications consultant for the organization at various times since 1999. In her role she leads the strategic direction and implementation of all marketing and communications for the nonprofit which operates 5 full facilities, 2 satellite divisions and 26 child care sites.

Before joining the YMCA, Thomson served as Marketing Director for a law firm, and prior to that she worked for more than a decade as the Marketing Director at a leading Long Island accounting firm.

Thomson’s expertise includes branding, design, writing and creative direction. She was recognized as one of Long Island’s Top 50 Business Women by Long Island Business News, and has won numerous awards for her advertising and promotional campaigns. And, as a recognized expert in the field of professional services marketing, she has published several articles and spoken on the topic of creative marketing techniques. For more information visit: www.ymcali.org

Meghan O’Neill

Meghan O’Neill graduated from Siena College with a Bachelor’s Degree in Marketing/Management in 2010. Her journey with the Y began somewhere around 24 years ago when she was just a camper, but since then she has grown within the YMCA holding a number of part-time positions including Camp Counselor, Arts & Crafts Coordinator, and Party Host. As a new graduate, she was offered a full time position at the YMCA at Glen Cove as their Member Services Coordinator and remained in that role for a little over a year. After a brief stint in Insurance, she found way back to the YMCA and joined the Association Office in 2011 as a Marketing and Communications Specialist. In the past few years, she honed her skills in marketing ever exploring new media. In 2015 Meghan was promoted to Digital Marketing Manager – overseeing the organization’s Social Media accounts, as well as managing its newly-designed website.

The YMCA of Long Island is a charitable non-profit that works to improve the lives of Long Islanders through Youth Development, Healthy Living and Social Responsibility. The Y employs 1300 people island wide and serves more than 65,000 men, women and children of all ages and backgrounds. For more information visit: www.ymcali.org

Dylan Gafarian

Dylan Gafarian, President of the National Communication Association of the St. Joseph’s College chapter, is currently completing his undergraduate degree in Speech Communication and Journalism/ New Media with a minor in Business Administration. With his many endeavors through Student Affairs- including the Campus Activities Board, the SJC Radio Station, the Orientation Team, and the Student Leadership Experience, Dylan is sought out for any branding and re-branding projects.

Dylan serves as the creator and Station Manager of St. Joseph’s College Internet radio station, SJC Radio. While mentoring and managing a team of over 30 students in on-air programming, branding, promotions and advertising, Dylan also acts as Program Director of the Campus Activities Board. Here, Dylan is responsible for developing, marketing, branding and implementing over 12 events a semester. During this time Dylan has created over 50 different promotional videos, flyers, banners and postcards for their many events as well as many other clubs and organization on campus. He is also credited with creating and hosting the weekly webisode series, “Weekday Update”, which promotes and advertises events throughout the week on campus.

As an active member of the Orientation Team, Dylan was approached in regards to creating videos to acclimate the incoming students to the St. Joseph’s College lifestyle. With his branding, marketing and filmmaking skill set, Dylan created a 9-part animated mini-series introducing the students to the many offices in and around the campus.

In his final year of college, Dylan was asked to be a Student Committee Member for the Student Leadership Experience, where he re-designed and re-marketed the program with a new logo and overall approach to student’s engagement. For more information visit: www.sjcny.edu

Joanne Williams

Joanne Williams is the Director of Forensic Accounting at Nussbaum Yates Berg Klein & Wolpow, LLP since 2004. Her work includes performing attest and tax services for the firm’s client base of middle market businesses. She is also responsible for engagements requiring forensic accounting and litigation support.

Mrs. Williams has over 20 years of experience in the public and private accounting sectors. She graduated from the Rochester Institute of Technology and is a licensed Certified Public Accountant in New York State since 1993. She was awarded the prestigious designation of Certified Fraud Examiner (“CFE”) by the Association of Certified Fraud Examiners in 1997. Mrs. Williams previously worked at major national and regional accounting firms, gaining years of experience in accounting and auditing, tax, fraud and forensic investigations covering a broad range of industries including distribution, manufacturing, construction, health care, not-for-profit, real estate, retail, service, transportation and publicly-held companies.

Mrs. Williams is a member of the Association of Certified Fraud Examiners (“ACFE”), the American Institute of Certified Public Accountants and the New York State Society of Certified Public Accountants. She has lectured on various topics including auditing standards, fraud investigations and forensic accounting. She has served as the Secretary of the Long Island Chapter of the ACFE for two years and is presently serving as the chapter’s Vice President of Membership.

Mrs. Williams received a Mentoring Achievement Award from the Mentoring Partnership of Long Island, and is the co-creator and current administrator of the Mentoring Program at a local elementary school for the past 10 years. She is very active in a variety of other charitable causes and civic organizations, including the North Babylon Lions Club and the High School PTSA in her community. For more information visit www.nybkw.com

Jerry Allocca

Teacher, mentor, award-winning digital marketer and entrepreneur, Jerry Allocca is a visible and vocal digital marketing expert, using his skills to teach organizations how to succeed in our current economy, and making an impact with his work every single day. One of the foremost thinkers and doers on the subject of Internet Marketing, Jerry is the secret weapon of marketing directors from NY to LA, known for helping his clients look like digital gurus to their bosses.

Jerry is the author of CONNECTED CULTURE: The Art of Communicating with the Digital Generation, an Internet Marketing Playbook designed to help organizations successfully navigate the paths of social media and internet marketing. He is the founder of CORE Interactive Marketing, an award-winning team of Internet specialists, and a search engine recognized Internet Marketing Authority.

Jerry is a frequent and much sought-after industry speaker on topics such as interactive marketing, social media and website strategies. He teaches a series of popular hands-on workshops designed to help business professionals leverage the new and interactive communications tools their customers use every day. He has been a digital marketing instructor at Hofstra University Continuing Education since 2012.

Jerry has been honing his internet marketing expertise for over a decade, and has made a proven difference in the way organizations connect with the world. Jerry is active in numerous advisory boards, charities and non-profit organizations, and leads business networking groups on Long Island and NYC. For more information visit www.CORE.bz

Come join us at the June 10 award luncheon to cheer on the honorees.

Follow this link for more information or to register.
http://iabc-li.com/events/06-10-2015/

 

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