When: Wednesday, April 12, 2017, from 8:00 AM to 10:00 AM (EST)
Where: Digital Ballpark, 100 – 110 Terminal Drive, Plainview, NY 11803
Fees: Member, $10; Affiliate Members, $20; Non-Member, $25
Join Kara Alaimo, Ph.D., for her seminar “Going Global: How to Adapt Communication Strategies for Different Countries and Cultures”. She is an Assistant Professor of Public Relations at Hofstra University, a former global communicator in the Obama administration and the United Nations, and author of the book “Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication”.
Dr. Alaimo will take the audience on a tour of the world’s ten “cultural clusters”—Confucian Asia, South Asia, Sub-Saharan Africa, the Arab world, Latin America, the Anglo cluster, Latin Europe, Germanic Europe, Eastern Europe, and Nordic Europe—and explain the strategies, tactics, and messages that work best within each of them. Whether it is the need to convey emotion in the Arab world or the importance of enlisting independent social media influencers in China, proper communication is essential.
Presenter: Kara Alaimo, Ph.D. is a global public relations consultant, trainer, and professor. A former communicator in the Obama administration and the United Nations, she now consults on global communication campaigns, designs customized employee training programs for companies on how to adapt messages and strategies for different global markets, and teaches public relations at The Lawrence Herbert School of Communication at Hofstra University. She is author of Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication and a member of the board of the World Communication Forum in Davos.
Dr. Alaimo’s material is based on interviews she conducted with senior communication executives in 31 nations. Read her column on the subject in The New York Times here.
Dr. Kara Alaimo’s Twitter handle is @karaalaimo.