When: Wednesday, November 12, 2014 from 8:00 AM to 10:00 AM
Where: Four Points Sheraton, 333 S. Service Rd, Plainview, NY 11803
Cost: Members $15.00, PRPLI/DMALI/A-Net Members $20.00, Non-Members $25.00
Click here to register now
Is the press release dead?
Not quite. But today, corporate communications is as much about delivering information in the multiple formats customers utilize as it is about getting an editor to cover your story.
North Shore-LIJ’s move toward brand journalism, use of video to support news and social media operations and integration of print and digital content provides a case study of how one organization has modernized to be an information resource in an ever-changing technology-driven market.
- Terry Lynam, VP, Public Relations and Chief Communications Officer, North Shore-LIJ Health System
- Brian Mulligan, AVP, Public Relations, North Shore-LIJ Health System
Special thanks to our generous sponsor North Shore-LIJ Health System.