Five Critical Communications Tips To Tame A “Black Swan”


When: November 20, 2013 8:00 AM – 9:30 AM

Sterling National Bank – Atrium (Lower level)
290 Broad Hollow Road
Melville, NY 11747

In the world of business–whether for-profit or not-for-profit– anything that can go wrong, may go wrong, and anything that can’t go wrong, may also go wrong. In short: “Black Swans” abound, whether as the result of nature or human action. With news and rumor racing across the globe at the speed of sound and light, every organization needs a plan in place for immediate implementation.

Katherine Heaviside, president, Epoch 5 Public Relations (, and Art Samansky, president of The Samansky Group (, will explore the critical steps organizations should take, and the issues to consider to put in place a workable and “living” crisis communications plan to tame the “Black Swan” when it unexpectedly lands at the front door. The discussion will cover, among other subjects:

  • determining audiences
  • methods of reaching those audiences, from traditional media to social media
  • determining who will deliver information to those audiences
  • the basic questions every communicator must be prepared to answer
  • determining the issues likely to threaten the brand

Limiting seating available. Register for the early bird rate today.

The early bird rate is valid on or before November 12th. Fees increase on November 13th.

Katherine and Art have both written and spoken on crisis communications and been part of corporate crisis communications teams. Katherine, who has won numerous communications awards, has more than three decades of hands-on corporate communications experience. Art, who started his career as a reporter, has more than four decades in corporate communications. He also is a director of IABC-LI.

Katherine Heaviside headshot 2011


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