Navigating the Legal Pitfalls of Using Social Media in Your Organization


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When: October 16, 2013 8:00 AM – 9:30 AM

Where:
LearningRX
333 Jericho Turnpike, Second Floor, Suite 2
Jericho, NY 11753

 

Social Media Isn’t Free if You Get Sued ­­– Get the Facts

Social media is a communications vehicle that reaches a wide audience and is available to everyone, especially because it is virtually FREE.  You can establish accounts such as Twitter®, Facebook®, Pinterest®, YouTube®, etc., in just minutes.

The IABC Long Island Chapter is pleased to introduce you to three experts who will bring awareness and knowledge to you about social media policies to help protect yourself, your firm, your employees and your brand.

Christine Ippolito, SHR, Principal of Compass Workforce Solutions (compasswfs.com), Terese Arenth, Esq., Partner at Moritt Hock & Hamroff LLP (moritthock.com) and Wendy L. Goldstein, MPA of WLG Communication (wlgcommunication.com) will address the following key issues and more:

  • How to control employee usage of social media in the workplace and understanding which type of employee conversations are “protected” under the National Labor Relations Board.
  • What court cases exist that involve social media.
  • How to conduct social media promotions, the legal risks and best practices to mitigate them, the necessary disclosures, intellectual property and privacy issues.
  • Why having a social media policy is critical and how to develop one in relation to the FTC online Endorsement Guidelines and the FTC Can-Spam Act.

Limiting seating available. Register for the early bird rate today. The early bird rate is valid on or before October 9th. Fees increase on October 10th.

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Speakers:

ChristineIppolito

Christine Ippolito, SPHR is the founding Principal of Compass Workforce Solutions, (CWS). Her expertise is focused on employer compliance programs and processes specific to Federal, New York, New Jersey and New York City employment laws; the design, development and deployment of compensation plans; and full life cycle recruitment, selection and on-boarding programs.

To learn more about Christine, visit: http://compasswfs.com/about-us.php

TereseArenth

Terese Arenth is a partner with the firm and serves as Co-Chair of its Promotional Marketing and Advertising practice group.  Ms. Arenth concentrates her practice in promotional marketing, advertising and Internet/new media, as well as commercial and corporate litigation.  She also has significant involvement in the firm’s intellectual property and unfair competition practice area.

To learn more about Terese, visit: moritthock.com/index.php/attorneys/attorney/terese_l_arenth

WendyGoldstein

WLG Communication founder Wendy L. Goldstein is a career communications professional with a deep interest in the use of words and imagery to move people to action. Using a combination of traditional marketing and public relations techniques and today’s vital integrated marketing and social media tools, Wendy ensures that clients get powerful messages in front of their ideal target audiences.

To learn more about Wendy, visit: wlgcommunication.com/about_us

 

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