Simple Strategies for Successful Event Marketing

When: March 19, 2014 8:00 AM – 9:30 AM

Hofstra University Club
1000 Fulton Ave
Hempstead, NY 11550

Raise more awareness and fill more seats at your next event.

Today’s affordable and easy-to-use event marketing tools provide small businesses and nonprofits the ability to engage and capture meaningful data about your audience which can result in stronger relationships, increased sales, and smarter event planning. In this session we will discuss effective online event marketing techniques using email, social media and search engine marketing. We will also briefly review check lists and timelines essential for a successful event.

You’ll learn the best practices on how-to get them to:

  • Sign-up
  • Speak-up
  • Show-up

And of course, we won’t forget the importance of the follow-up!


Laurie Krotman, co-President of Special Events Unlimited, Inc., an event management, marketing and fundraising firm founded in 1993.

Laurie Krotman

Laurie specializes in raising funds for non-profits through event campaigns that focus on donor identification, cultivation and expansion. Formally, Laurie ran First Class Management, promoting and managing rock and roll bands in the tri-state area. She was also a policy planning analyst for McKinsey and Company and a researcher for Time Magazine. She currently co-chairs the Special Events Track for AFP’s Fundraising Day in New York. She serves on the Board of Women in Development and co-chairs their Special Programs Committee. She also serves on the luncheon committees of the NYC and LI chapters of AFP National Philanthropy Day. She is a registered New York State fundraising professional and a certified WBE. Publications include “What You Can Get Free From The Government”, “Travel Smart” and numerous journal articles. She graduated from Cornell University and is on the faculty of NYU’s School of Continuing and Professional Studies where she teaches event fundraising. She can be reached at 212-244-7345 or,

Ellen Williams, Constant Contact Regional Development Director, New York State and Connecticut

Ellen DePasquale (425x640)

Ellen has over 20 years of technology and marketing experience and has presented to over 10,000 small businesses, nonprofits, and associations. Her advice on best practices help organizations understand how to build great customer relationships that inevitable grow their businesses. Companies and organizations that have invited her to present include National Association of Professional Organizers, Inc. Magazine, Microsoft Corp. and Ellen has also been a speaker at the Inbound Marketing Summit in Boston, Fair Media Council’s Connection Day on Long Island, and NYXPO for Business in NYC. The author of It’s About Time: Time Management Tips From The Software Revitalist™,  Ellen has been published in numerous magazines including Crain’s New York Small Business, The New York Enterprise Report, Self-Employed Professional, and Success.

Jerry Allocca, Founder and CEO of CORE Interactive Marketing

Jerry Allocca

Jerry Allocca is the secret weapon of marketing directors from NY to LA. Jerry makes marketing directors look like digital gurus to their boss. He eats, lives and breathes digital marketing. Jerry is the author of CONNECTED CULTURE, a digital marketing playbook, and is the founder of CORE Interactive Marketing (, an award-winning team of Internet specialists. He is a frequent industry speaker on topics such as digital media, social media and the latest online advertising platforms that can help you reach twice as many people with the same budget.


Debbi Honorof, Senior Director, Marketing & Communications, Hofstra University Continuing Education


Sponsored by:


There is a 10% discount for IABC members for all CE Social Media courses.

Please call Tamesha at 516-463-7139 to get the discount.

Driving Directions & Map:

Take Northern State to Meadowbook Parkway to

Hemsptead Turnpike West. Drive approx. one mile and make a right into main entrance of Hofstra University (there is a security booth). The first building on your right is the University Club. There should be parking in the lot right next to the building.

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